Don’t Wear Coeur de Noir to a Texas BBQ
Updated: Jul 4, 2021
“Birch is the most obvious choice to communicate barbecue’s aromatic aesthetic for a perfumer, with its characteristic smokehouse-leather DNA accented by bitter green and sappy wood.“ – Eddie Bulliqi, July 2
Yikes! Talk about shoehorning a cologne ad into a holiday food article.
BeauFort may want to sell Couer de Noir, but using its birch note to fuse it with American BBQ just before the Fourth of July is stretching it.
Birch rarely if ever shows up on Top 5 or Top 10 lists of the best wood for smoking BBQ. I know from BBQ, and oak, hickory, mesquite, maple, apple, cherry, peach, pear, pecan and even grape vine or sometimes alder would be used before birch.
In fact, I don’t know of any smokehouse or BBQ joint or enthusiast who uses birch. Yuck!
Maybe the English use it to smoke fish, but what do they know from cooking? Ever hear of la cuisine anglaise? See my point?
“Buy our cologne, it has birch in it! (What month is it? July? Don’t Americans BBQ on July 4th? BBQ is like smoking, right?) Hey, wood is used in smoking, too! And birch is a wood! So buy our cologne!“
Doesn’t Polo Ralph Lauren come in a green bottle? And aren’t peas green? Hey, see if Polo has mashed peas in it — maybe we could sell it to the British lol.